Systems that carry weight, not features that fill a deck.
Three families of systems for any business run on operations — booking, dashboards, and reporting — each starting from a template you can click today. And where the data itself is the business, a fourth: custom data architecture, the practice behind our agriculture data analytics work for cooperatives, processors, and distributors.
We don't publish package prices — scope is set on the discovery call, once we've seen your operation. What we show up front is the actual software pattern your build starts from.
Booking systems
Appointments that run themselves.
For any business that sells time — the full money journey, not a contact form with a calendar glued on.
The customer journey
- Service catalog with durations, prices, and add-ons
- A staff member — or first available — with real availability logic; taken slots can't double-book
- Deposit at booking, with your cancellation policy stated up front
- Confirmation and reminder messages the customer actually receives
- Self-serve reschedule and cancel, inside your rules
The owner view
- Day and week calendar across the whole team
- Staff schedules, services, and pricing managed in one place
- Gift cards and memberships as first-class catalog items
- Honest daily numbers: appointments, deposits held, no-shows
Operations dashboards
The owner's view of the business.
The desktop view where the business is actually run. Built for the owner's Monday morning, not for a screenshot.
Lead dashboards
For home services and trades: every inquiry by ZIP and source, quote status, booked jobs, and the emergency requests that can't wait until morning.
Studio & clinic boards
Class capacity and waitlists, trial-pass conversion, membership status, provider schedules — the numbers that decide staffing.
Client portals
For professional services: qualified intake, secure document exchange, and a portal where clients see status instead of emailing for it.
Reporting & data products
Numbers somebody answers for.
Sold as a service, not a file: setup plus a monthly engagement. A maintained decision system with commentary — what changed, and what we'd do next.
Ad-spend dashboards
- Spend, leads, cost per lead, revenue, and return in one executive view
- Budget pacing — planned vs. actual, projected month-end, overspend alerts
- Channel → campaign → ad drill-down, Meta vs. Google side by side
- Platform-reported conversions shown separately from confirmed sales — always
In the lab — demo in progress
QR survey systems
- A branded, two-minute mobile survey behind a QR code
- Results dashboard: score with its full distribution, trend, location comparison
- Drill from a low score straight to the comment behind it; alerts to a manager
- Manager and executive views; export in open formats
In the lab — demo in progress
Data & decision systems.
Answers, not just charts. We build the system to capture the data, we run the database and the dashboards, and we tell you the story — what changed, why, and what to do next.
This is the layer ordinary web shops can't sell, because it isn't a deliverable — it's an operating practice, led by a data scientist. The ad-spend dashboard and QR survey system above are its proof pieces; every booking system and dashboard we build can carry it too.
Built to measure
Every build ships with a measurement plan: the events worth tracking, clean definitions for each one, and a metric dictionary your whole team can read.
Kept true
The studio maintains your database and dashboards: data-quality checks, freshness and anomaly alerts, definitions that don't quietly drift.
Told straight
A monthly Decision Brief: the state of the business in one sentence, what changed and why, and two or three prioritized next actions — reviewed on a call.
The Decision Brief — the artifact
“Tuesday bookings fell for a discoverable reason. Here is the fix, in order.”
The monthly deliverable, in miniature. Clients don't cancel the meeting where someone tells them what to do next.